Many articles come up related to farmers innovative way of marketing. But I was attracted towards Farmer functionary research-an innovative methodology for transfer of technology-vol 8.no.3,2006.
The farmers club I referred to are in Angul district of Orissa. There is a federation of 70 clubs. They are marketing the agriculture produce mostly seasonal vegetables collectively and the advantage they are getting is tremendous like a fixed price for all produce through out the year. Always production on demand.
Ms Bineeta Satpathy, KVK, Hulurisingha, Orissa